November EC Meeting 2019

Marketing The marketing budget is currently set at 2.5% of turnover with a total spend of £70 K This figure is £18K more than the marketing plan submitted to cover additional activities throughout the winter months and the back up from LPL as agreed due to offset rental agreements. (See Appendix I)

1) Increase direct bookings 2) Local suppliers evenings 3) Networking clubs 4) Increase OTA promotions 5) Update web site 6) Broader range of brochures 7) Business to Business incentives