November EC Meeting 2019

Item

Description

Timing

Costing

Oct Nov Dec

Jan Feb Mar Apr May Jun Jul

Aug Sep Oct Nov Dec

Total

Notes

ATL BTL

Press releases / Media statements produced, circulated with photographs attached. Regular updates / press releases (see 1 above) shared onto Websites and Social Media. Advertorial feature in local media once Site Development completed Regular Advertising to promote Hotel and Gym

1

Monthly plan

Photography

25 25 25 100 100 100 100 100 100 100 100 100 100 100 100 £1,200.00 SMT to comission, photos accessible via shared drives

2

Monthly plan

Photography

0 0 0

0 0 0 0 0 0 0 0 0 0 0 0

£0.00 in house marketing team with Richard Langham focussing on F+B and Erin Bradshaw focussing on Weddings

Completion of building work

Advert, Photograpy, Graphic design work

3

0 1000 0

0 0 0 0 0 0 0 0 0 0 0 0

£0.00 Timing may move?

4

Quarterly plan

Adverts, Graphic design work

750 0 0 750 0 0 750 0 0 750 0 750 750 0 0 £3,750.00 Pump priming and seasonal promotion, linked to Editorial coverage?

7

Local labour movement reception / Performance at the November 2019 EC Annual

7

Food and drink

0 0 0

0 0 0 0 0 0 0 0 0 0 200 0 £200.00 Subject to GS / EC discussion.

8

8 "Masquerade" masked fundraising ball Event timing tbc

Entertainment, food and drink

0 0 0 0 200 0

0 0 0 0 0 0 0 0 500 0 0 0 £500.00 Ticket revenue off-sets majority of costs

9

Competitions

4 times through year refresh existing then as needed completion of building work

Promotion

0 0 0 0 0 200 0 200 0 200 0 200 £800.00 seasonal and specific event promotion using competitions in local media

10 Brochures

Design work, print, distribution

0 0 0

50 50 50 50 50 0 0 0 0 0 0 0 £250.00 need new images once building work completed, also PDF versions for downloading

11 Leaflets

Design work, print, distribution

200 0 200

50 50 50 50 50 0 0 0 0 0 0 0 £250.00 invitation to visit new look hotel and Festive season brochure - print and ditribution

Offer: January, February, March accommodation offer to Trade Union members.

12a

November December

Design work, print, distribution Design work, print, distribution

50 50 50 50 50 50 500 500 500 0 0 250

0 0 0 0 0 0 0 0 0 500 500 500 £1,500.00 specific leaflets printed for affiliates where they have member magazine etc, PDF's provided for websites

12b 12c 12d

Offer: Platinum lunch club Offer: Quorn Grange getaways Offer: Sunday night special

ongoing print

0 0 0 250 0 0 0 250 0 0 0 250 £750.00 refreshing cards, leaflets and table marketing

0 250 0 0 0 250 0 0 0 250 0 0 £750.00

ongoing print

Design work, print, distribution

0 0 0 250 0 0 0 250 0 0 0 250 £750.00 refreshing cards, leaflets and table marketing 0 0 0 0 0 0 0 0 0 0 0 250 £250.00 Richard Langham and James Lonergan

13

Early Bird Offers

January

Promotion

Tickets for staff: Buy one get one free offer

14

Through year

Promotion

0 0 250 0 0 250

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 200 0 0 0 0 0 £200.00

£0.00 Available to all staff

15 15 Gift Vouchers

Re-print?

Print

16 Prizes for local good causes

ad hoc requests

Accommodation? Food and Drink?

50 50 50

0 0 0 0 50 50 50 50 50 50 50 50 £400.00

completion of building work + tbc

17 Photography

Interior, exterior and events Photograpy, Graphic design work, print

0 0 0

0 0 0 0 0 0 0 0 0 0 0 0

£0.00 NUJ rate consideration

18 Hotel postcard(s)

once development finished

0 0 0 500 0 0 0 0 0

0 0 0 0 0 400 0 0 0 0 0 0 £400.00 Summer images in garden / new spaces 0 0 0 0 500 0 0 0 0 500 0 0 £1,000.00 ideally stand income will cover the costs

19 19 Wedding Fair(s) 20 20 Wedding Fair(s)

Spring and autumn Spring and autumn

Banners (x2, twice a year)

Advertising

0 0 300 0 0 0 0 0 300 0 0 0 £600.00

Photograpy, Graphic design work, print Photograpy, Graphic design work, print Photograpy, Graphic design work, print Photograpy, Graphic design work, print Photograpy, Graphic design work, print Photograpy, Graphic design work, print Photograpy, Graphic design work, print Photograpy, Graphic design work, print

21

21 Wedding Brochure

August / September (tbc) completion of building work completion of building work completion of building work completion of building work completion of building work completion of building work completion of building work

0 0 0

0 0 1000 0 0 0 0 0 0 0 0 0 £1,000.00 Wedding images in newly refurbished spaces / gardens etc.

22 Brochure: Funeral Wakes.

0 0 0

0 0 400 0 0 0 0 0 0 0 0 0 £400.00

23 Brochure: University.

0 0 0

0 0 400 0 0 0 0 0 0 0 0 0 £400.00

24 Brochure: Clubs and societies.

0 0 0

0 0 400 0 0 0 0 0 0 0 0 0 £400.00

25

25 Brochure: Festive season.

0 0 0 2000 0 0 0 0 0 0 0 0 0 0 0 £2,000.00 design, print and distribution

26

26 Brochure: Accommodation – Leisure. Brochure: Key dates and incentives to book - Valentine’s Day, Easter, Father’s Day, Mother’s Day. Etc. 27

0 0 0

0 0 1000 0 0 0 0 0 0 0 0 0 £1,000.00 Generalist brochure for accommodation and leisure breaks, including tourism information

27

0 0 0

0 0 500 0 0 0 0 0 0 0 0 0 £500.00

28

28 Restaurant table marketing.

0 0 0 500 0 0 0 0 0 500 0 0 0 0 0 £1,000.00

on completion of development on completion of development on completion of development

29 29 Business Club networking events.

500 500 500

0 0 0 0 0 0 0 0 500 500 500 500 £2,000.00

30

30 Brochure: Conferences, meetings etc.

on completion of development Photograpy, Graphic design work, print Domain registration, hosting etc. new pages, uploaded images and events etc.

0 0 0

0 0 500 0 0 0 0 0 0 0 0 0 £500.00

31

Brochure: Private Functions.

0 0 0 24 24 24

0 0 500 0 0 0 0 0 0 0 0 0 £500.00 including private dining, drinks receptions, accommodation through tailored packages etc.

32 Website: Hosting costs

ongoing

24 24 24 24 24 24 24 24 24 24 24 24 £288.00 ongoing cost

576

Website: production of and uploading new content. Website: 360 Degree virtual tour, virtual and augmented reality.

33

ongoing

0 0 0

50 50 50 50 50 50 50 50 50 50 50 50 £600.00 timing tbc

completion of building work 8 Instances through the year 10 locations, occoasional themes occasional artwork for key dates

34

new pages to connect to website

0 0 0 1500 0 0 0 0 0 0 0 0 0 0 0 £1,500.00 New room views plus 3D and Augmented reality images loaded onto Website

35 35 On-site branding: Vinyl Banners.

Graphic Design and print

600 300 0

0 600 600 600 600 600 0 0 0 0 0 0 £3,000.00

On-site branding: Clip frames in toilets and public spaces.

36

Artwork and print

50 50 50

50 50 50 50 50 50 50 50 50 50 50 50 £600.00

37

Social media.

Artwork

50 50 50

50 50 50 50 50 50 50 50 50 50 50 50 £600.00

38 Marketing giveaways.

throughout year throughout year

Artwork and cost of resources Performers and promotion

1000 0 1000 1000 0 1000 0 1000 0 1000 0 0 1000 0 1000 £6,000.00

39

Indoor events.

600 300 0

0 0 0 0 300 0 0 0 0 600 300 0 £1,200.00